How OTT biggies are conquering the market?

In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended.

The OTT video business is booming with unique content and with lots of players in the market, OTT subscription monetization is gaining popularity. It’s not only a battle cry from the masses seeking to get their hands on your material for content providers; it’s also a vision of how they would like to consume your stuff.

Top 3 reasons how OTT biggies are conquering the market

how to rule ott market

1. OTT platforms distribute content in several locations at the same time

Earlier, the content used to be constrained by a television station’s slot time. Once a show is missed is not going to be repeated until they want to do so. Even back in the early 1980s, when DVR ruled, people had to remember to film the content every time it aired.

One of the most appealing aspects of OTT is the possibility to avoid this annoying occurrence. Do you want to stay up till 2 a.m. to watch your favourite movie? Nobody is going to stop you from doing so.

The OTT biggies offer a plethora of videos and options to entertain you. You aren’t tied to a certain time slot, for the duration of your subscription. You can watch as many videos as you want anytime anywhere. Isn’t that wonderful?

2.Out of the box content on multiple gadgets

OTT allows users to stream content across several platforms like, smartphones, tablets, laptops, and even smart android TVs which completely fulfill the “anywhere” desire. They’re placing the content anywhere users can get with a decent internet connection.

Instead of being confined to their homes, viewers are able to access videos from anywhere, on any device. This is a big advantage of providing a flexible OTT subscription billing solutions to the users allowing them to use it anywhere.

Several OTT biggies are experimenting with the idea of producing their own content. Netflix Originals, for example, are acquiring more popularity than other accessible programmes thanks to the big OTT. It helps the viewers to relate to the sitcoms that are being broadcast. To entice their target customers, other OTT companies are offering live sports and reality shows as well.

3. Correct marketing strategies

According to Best Media Info, a big OTT player mentioned that the strategy has been fairly effective in terms of ROI. The goal of marketing is to generate a lot of curiosity around the material.  Their duty is to stoke the flames of fandom and provide them with something to talk about. Every business has marketing budgets and plans in place, as well as target titles. Content needs to function at some point. Marketing efforts are becoming increasingly distinctive and creative in their design, but the objective is always to guarantee that the marketing should create discussions.

There’s no denying that well-executed campaigns, especially when backed by large resources, assist to draw in the crowds. It isn’t a question of cost per view. It’s all about how people see each other. The communal perception transforms into the collective reality. As a result, spending a significant amount of money on your most important initiatives is sensible. Budgets enable us to carry creativity to the appropriate audience, in the right location and at the right time, assuring relevance and attention.


OTT platforms are accessible, allowing anybody to watch content from the comfort of their own home. They are cost-effective for binge-watchers. People may view a lot of movies and other stuff for a low membership fee because they don’t have to buy each one individually.

If you’re ready to explore your OTT potential, Sure is a subscription billing platform that manages your subscribers and content to maximise OTT streaming, subscribers and revenues in one, centralised spot.


  • Mujammil Khan

    Mujammil has over 14 years’ experience in sales and marketing of ERP, CRM and BI services with the last 7 in broadcast and convergent media domains. He combines understanding of domestic and international markets and direct and indirect sales models with expertise in customer and partner life cycle management and key account management. His strong strategic planning and team management skills easily translate customer requirements into business solutions.