In today’s age, education is a standalone star catapulting lives towards success. The pandemic has made it possible to deliver mass education right at the learner’s doorsteps. However, this was in existence much before Covid took the reins of our lives. Being backed by subscriptions, E-Learning was and is doing grand rounds in bettering the...
Truly effective business decisions are driven by insights and a deep understanding of consumer behaviour. It can be hard to draw the right inference from a huge gamut of analytic data. So, to make your life easier, we’ve put together a list of 7 subscription metrics that you must always keep an eye on. These...
Convergence is the future of marketing. Businesses today are actively adopting multi-pronged approaches. And the results are staggering! A comprehensive business perspective helps companies in not just recognizing their strengths but also in expanding their outreach to prospective customers. What is Convergence? Convergence, technological or digital, is the tendency for originally distinct technologies to develop...
The booming convergence in digital technologies has led to the beaming up of a variety of services today. In telecommunications, quadruple play or quad play is a marketing term that unifies the triple play service of broadband Internet access, television, and telephone with wireless service provisions. This cool service quartet is also sometimes referred to as the “Fantastic Four”. In...
2020 was a tough year. Not just for you and me, but the entire world. Covid-19 brought almost all businesses to a standstill. One of the few functional areas during these difficult times was online content. Whether it was to know what’s happening around the world on a daily basis, or to escape the news...
Subscriptions worldwide have revolutionized the realm of business on a dramatic scale. With the second wave of the pandemic and the lockdown restrictions looming over people’s lives, the golden opportunity has once again struck the chord of re-innovating. While the Subscription based business models have become entirely familiar in industries such as E-commerce, Healthcare, Telecommunications,...
As the saying goes, “Make new friends but keep the old. One is silver, and the other, gold.” The same applies to customers. Much value is given to the acquisition of new customers, to great branding, to fancy websites. Still, very often, the focus on customers who have already been acquired is a secondary consideration....
We all are aware of the adage; the Customer is King. But we also know that this Customer is very fickle. As such, there is enormous energy expended to study consumer behaviour to find out what affects consumer’s buying behaviour and be on top of things. It’s a crucial factor in marketing because gaining a...
Across the globe, customers are fast moving to subscription models for all things of regular use. From their entertainment to personal hygiene products, grocery supplies, to essential reading, ownership no longer has the same value it once did. That is because, for one, subscriptions are fast being more sustainable alternatives to ownership, and two,...
With the advent of OTT, Pay TV already saw an increase in the number of cord-cutters. The availability of content at will was taking a toll on waiting for fixed slots for shows and movies to air. As traditional Pay TV operators were trying to develop new ways to stay in the game, a bomb...
