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The global OTT streaming giants have been making waves in various markets, transforming the way audiences consume content. However, Central and Eastern Europe (CEE) present a unique landscape where the OTT revolution faces distinctive challenges. Picture this: a culmination of diverse cultures, languages echoing through historic landscapes, and a rich blend of traditions. In the...

The digital age of the modern day has enabled subscription-based business models to become a household name across various industries. Managing subscriptions efficiently has become crucial with the rise of online streaming services, software-as-a-service (SaaS) platforms, and e-commerce subscriptions. This is where a subscription management platform comes into play, offering businesses a centralized solution for...

The world just celebrated Earth Day and social media showed us how every organization and individual is prioritizing sustainability. Recycling, shopping vintage, composting, using public transportation, and so many more aspects are being focused on to minimize our global carbon footprint. But did you know that your streaming practices also add up to the global...

For any business, acquiring new customers is essential for growth and success. But what happens after you’ve won them over? Many companies overlook the importance of customer retention, focusing instead on constantly acquiring new customers to replace those who inevitably churn. However, the cost of acquiring new customers far outweighs the cost of retaining existing...

Today, it’s no secret that artificial intelligence is gradually taking over the world of technology, and it’s not slowing down anytime soon. In recent years, AI has made its presence felt in the video content industry, changing the game in ways we never imagined possible. One of the recent major players in this space is...