Blog

Our learnings and thoughts on the business of subscription
Leveraging Artificial Intelligence in Subscription Management

Subscription-based business models have been extremely popular in recent years, revolutionizing the way businesses provide their goods and services. Subscriptions have evolved into a crucial source of revenue for companies in a variety of industries, from streaming platforms to software-as-a-service (SaaS) solutions. Businesses are increasingly relying on the capabilities of artificial intelligence (AI) and advanced...

Future-Proofing Your OTT Subscription Management with a Scalable Platform

In the era of digital streaming, Over-the-Top (OTT) services have turned out to be an integral part of our lives. From Netflix to Amazon Prime, Hulu to Disney+, we are surrounded by an array of OTT platforms offering endless hours of entertainment. The popularity of these services has led to a rise in competition, and...

How Cloud TV is Revolutionizing the Video Industry?

Cloud TV is a revolutionary concept in the video sector that has the potential to revolutionize the way we consume television content. As the name suggests, cloud TV utilizes cloud technology to deliver TV content to consumers over the internet, making it possible to consume your favorite TV content on any device, at any time,...

Importance of Green Streaming for a Green World and Best Practices

The world just celebrated Earth Day and social media showed us how every organization and individual is prioritizing sustainability. Recycling, shopping vintage, composting, using public transportation, and so many more aspects are being focused on to minimize our global carbon footprint. But did you know that your streaming practices also add up to the global...

7 Ways SURE Helps in Boosting Customer Retention

For any business, acquiring new customers is essential for growth and success. But what happens after you’ve won them over? Many companies overlook the importance of customer retention, focusing instead on constantly acquiring new customers to replace those who inevitably churn. However, the cost of acquiring new customers far outweighs the cost of retaining existing...

Easing the OTT Service Selection Process for Consumers

As an OTT service provider, maximizing service reach, irrespective of device type, becomes the primary concern. But with the rising number of OTT service providers, holding on to existing customers or gaining new subscribers has become challenging. Easing the OTT service selection process for consumers with an impeccable onboarding process, honest and transparent communication, and...

The AI Revolution: ChatGPT’s Role in Shaping the Future of Video Content

Today, it’s no secret that artificial intelligence is gradually taking over the world of technology, and it’s not slowing down anytime soon. In recent years, AI has made its presence felt in the video content industry, changing the game in ways we never imagined possible. One of the recent major players in this space is...

The Covid pandemic has taught us the importance of taking care of our health. Considering the negative impact on humanity, the crisis itself resulted in one positive outcome. It has made healthcare management through telemedicine or digital health services more acceptable. The option of subscription-oriented healthcare has gained currency. What is a subscription based healthcare...

Remember when you would buy your sports and leisure magazines from a magazine stand, or sit in front of the television and wait for the latest news? Things were different back then. If you took membership to a gym, you would have to continue going there until your term ended. But today, with subscriptions to platforms like...