Why there’s a need of B2B subscription in eCommerce?

By 2021, the B2B eCommerce industry is expected to reach more than $7 trillion. The major issue with B2B commerce processes is their colossal complexity, which inhibits producers and retailers from fully exploiting the market. It also prohibits them from developing the consumer experience at the same rate and flexibility as B2C businesses.

Subscription commerce has been hailed as the future of internet commerce as B2B markets grow. The latest business models like product commerce and corporate markets are becoming emerging revenue sources, indicating B2B trends.

Subscription Based Billing is leading

Thanks to the transforming platform, the subscription industry is overtaking digital commerce. Everything from food to entertainment and music has prompted consumers to purchase products and solutions from companies they admire on a regular basis via credit and debit cards and online transactions in the B2C customer sector.

Subscription eCommerce helped many big brands like Netflix, BirchBox, and Spotify to thrive in the industry. Now is the time for B2B firms to invest wisely in subscription-based marketplaces. The customer is still at the forefront of all we do. Captivating customer satisfaction not only distinguishes a B2B marketer’s services, but it also helps them increase acquisition and repeat sales, which boosts their end result.

B2B Consumer Relationships

B2B firms are adapting their business strategies to provide clients with the best upshots.  Rather than selling items in distinct transactions, even conventional manufacturing sectors increasingly offer a result to their consumers. As a result, subscription commerce allows a firm or manufacturer to establish a direct and unique relationship with clients that have previously been impossible to achieve through regular retail commerce.

Product commerce, for example, is a business in which connected robots purchase goods on behalf of human customers by receiving requests from them or implying demand governed by rules, contexts, and consumer tastes to make the best selections possible. Customers are served by machine assistants, and firms must frequently move from product sales to delivery of services. Customer clamp with consistent, predictable income is the largest reward for B2B firms. Customers prefer the model’s simplicity and cost savings, as well as the tailored curation based according to their preferences.

Gartner quotes that subscription commerce permits the sale of recurrent and automatically replenishing tangible items like fashion, food, and personal care, as well as electronic and digital products like software, movies, and video games.

B2B Subscription Advantages

benefits of b2b subscription in ecommerce

B2B retailers must identify products that consumers reorder on a regular basis, such as weekly, monthly, or yearly. Subscription has numerous advantageswhich remove the need for consumers to submit separate orders and provide them control over the frequency. Subscription billing management can therefore be a time saving for clients and a benefit for B2B retailers. Subscriptions will:

  • Enhance a customer’s lifetime value.
  • Reduce the amount of work that consumers have to do.
  • Increase the income of retailers.
  • Reduce the amount of effort, time, and cost it takes to close a deal.
  • Generate dependable, recurring revenues, which aids in the acquisition of capital and the attraction of investors.

Take, for instance, a supplier of cleaning products for fitness and wellness centres can offer subscription-based billing solutions for its  “auto-ship” services. It can enable the customers can decide on the amount and frequency of deliveries.

Subscription Economy in the Future

According to industry researcher Forrester Research, firms are transitioning away from the one-time permanent sales or setting the monthly subscription to utilisation models that include one-time, usage and subscription-based billing.

If you’re considering a change in your firm, consider the following three questions:

  • Are subscriptions a good fit for your business?
  • Does it tie with your overall business plan?
  • Does your company’s infrastructure support subscriptions?

Subscription-based business models will stay in the market due to the below three reasons: Convenience, Flexibility, and Value.

Furthermore, if your firm can pivot effectively and generate new, recurring income sources while developing and expanding connections with its customers, subscriptions are the smart, pragmatic, and future choices.


  • Yamini Kumar Dasari

    Yamini is one of the Magnaquest’s building blocks and is an integral part of the Sure product. He joined Magnaquest in the year 1999 and has been playing a crucial role in the organization ever since. With over 25 years of experience in technology and business applications across multiple domains, he contributed immensely in product design, development, solution architecture and implementations for various clients across the globe. His involvement is marked in almost all the phases of the software/product development, implementation, and delivery life cycle.