What is Driving the Quad Play Services Market and What are the Hurdles?

The booming convergence in digital technologies has led to the beaming up of a variety of services today. In telecommunications, quadruple play or quad play is a marketing term that unifies the triple play service of broadband Internet access, television, and telephone with wireless service provisions. This cool service quartet is also sometimes referred to as the “Fantastic Four”. In short, this is a process where a company blends a quartet of domestic communications and entertainment services into a single, unified package.

Aspects Overlaying Quad Play

Apart from being proof of technological convergence, the quadruple play also comprises a varied combination of stakeholders, from large Internet backbone providers to smaller startups.

Progress in LTE and other technologies quickly elevated the capacity to transmit data over a wireless link at several sequences of speeds and distances. Quad play also integrates mobile service provisions, which refers to subscribers’ abilityto purchase mobile phone-like services, very commonly seen in co-marketing initiatives between providers of landline services. It also exhibits the spirit to expand wireless access on the go-to voice, internet, and content/video without tethering to a network via cables.

What is Driving Quad play?

Does consolidating four platforms into one monthly payment make any sense for customers as it does for providers? This is eventually a personal decision, subject to financial limitations and detailed data requirements. Nevertheless, it’s worth weighing the pros and cons of quad play contracts before being lured by a charming introductory venture.

1. Economies of Scale:

When services are condensed into overlapping bundles, the benefit sprouting from the economies of scale is one of the biggest. Here in Quad play, your Internet access relies on a landline or domestic cable connection (the latter also capable of delivering TV content), while smartphones and on-demand TV also overlap.

2. Convenience:

Convenience is another important factor that is steering Quadruple Play. One-year contracts covering every aspect of a quad play contract would normally involve contract renewals every three months. A quad play contract requires less time, there’s less paperwork, and the pressures of choice are eradicated too.

3. Ease and Contentment:

With a common point of contact for all customer queries and technical support, administering landline and internet services becomes quite easy to handle. Also, as there’s only a single firm handling the crises, the blame cannot be shifted to anyone else if something goes wrong, which is frequently observed when two different companies are involved.

what drives the quad play market

What are the Quad Play Hurdles?

1. Increased expense

Customers are generally lured into quad play deals with fascinating introductory discounts. Post this period, the annual costs advance quickly. Firms are banking on individuals being incapable or reluctant to renegotiate four separate contracts to commence at once. It’s considerably easier to just endure escalating costs as the giveaway for a simpler life.

2. Absence of alternative:

You might find your chosen quad play provider unable to cater to your specific demands for particular products or services. There will be restricted choice across each of the four platforms – and while this can make purchasing decisions more manageable, it may become exhausting in the long run if critical services aren’t available.

3. Irregularity:

It’s unusual for a business to be reasonably reliable at four separate services. Many quad play deals depend on legacy infrastructure acquired from different firms. Therefore, it is essential to settle on one aspect to profit from another, such as fast internet speeds being served by a company with conventionally basic TV packages or big-ticket phone deals.

quad play hurdles


Corporations engaging in the quad play services market are increasingly financing technological advancements and connectivity infrastructure to render uninterrupted services to their customers. This market is an intensive one owing to the presence of a few quad play service providers in the developed and developing regions.

Moreover, manufacturers are also striving to realize a competitive edge using comprehensive offerings and package differentiation. All in all, quad play is undoubtedly going places in the times to come, and adopting this model in telecommunications can be a definitive pathway to innovative success.


  • Ajay Jain

    Ajay is the Director - Business Development at Magnaquest. He is looking at various domains including strategy, go-to-market, core marketing and product marketing. Ajay comes with a rich and varied experience of the semiconductor industry, education and startup consulting. He has an experience of over 16 years in both corporates and growth-stage startups. He has double Masters – MS from University of Arizona and MBA from Indian School of Business.