The Impact of IoT on B2B Subscription Models

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The Internet of Things (IoT) has ushered in a new era of connectivity

Fundamentally altering how businesses operate and interact with one another.

In the realm of B2B subscription models, IoT is not merely a technological advancement but a catalyst for innovation and efficiency. By seamlessly connecting physical assets to the digital world, IoT unlocks a treasure trove of data and paves the way for innovative, value-driven subscription offerings.

According to McKinsey & Company, by 2023, B2B subscriptions are projected to reach a staggering $1 trillion in value. This shift is driven by a customer preference for flexible, outcome-based solutions over traditional one-time purchases. Businesses are increasingly seeking ongoing value rather than simply acquiring assets.

Revolutionizing Data Collection and Analysis

IoT devices generate vast amounts of real-time data, providing valuable insights into customer behavior, usage patterns, and operational efficiency. This data-driven approach allows businesses to offer predictive maintenance, identifying potential problems before they cause downtime.

Enhancing Operational Efficiency

IoT technology streamlines operations by automating routine tasks and providing real-time visibility into various processes. For B2B subscription services, this means more efficient management of resources, reduced operational costs, and improved service delivery. Moreover, IoT facilitates remote monitoring and diagnostics, enabling service providers to address issues before they escalate.

Offering Outcome-Based Pricing

IoT is a driving force behind the shift towards outcome-based pricing in the B2B subscription space. Instead of charging customers based on the number of devices or subscriptions, companies can now charge based on the outcomes achieved. This fosters a win-win situation: customers only pay for what they use, and businesses benefit from a more predictable revenue stream. Additionally, IoT enables the creation of hybrid subscription models that combine products and services.

Industrial giants like Rolls Royce are offering “power-by-the-hour” engine subscriptions for airplanes, where airlines pay based on actual engine usage instead of upfront purchase costs.

Boosting Customer Engagement and Retention

IoT devices provide real-time feedback and enable continuous interaction between providers and customers. This constant connectivity allows businesses to offer timely support and updates, fostering a sense of partnership and trust. Moreover, IoT-driven insights help identify potential churn risks and address them proactively. By analyzing usage patterns and customer feedback, businesses can implement targeted retention strategies, such as personalized offers or additional training. This proactive approach not only reduces churn but also strengthens customer loyalty and advocacy.

Companies like GE are providing sensor-equipped containers that track cargo location and environmental conditions, enabling real-time shipment monitoring and proactive intervention in case of disruptions, offered as part of a subscription service to logistics providers.

Final Thoughts

By integrating IoT capabilities with subscription management, Sure empowers companies to deliver innovative, value-driven services that meet the evolving demands of the modern marketplace. Its robust subscription billing and management capabilities are complemented by its seamless integration with IoT devices and data streams. This integration empowers businesses to harness the full potential of IoT, transforming data into actionable insights and driving operational excellence. Connect with our subject matter experts today to learn more on Sure’s ability to boost B2B subscription businesses by the power of IoT.

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