Subscriptions Underscoring Sports and Leisure

Remember when you would buy your sports and leisure magazines from a magazine stand, or sit in front of the television and wait for the latest news?

Things were different back then. If you took membership to a gym, you would have to continue going there until your term ended. But today, with subscriptions to platforms like Fitternity, you can choose what kind of workout you want to do and where, whenever you want.

For those who preferred the indoors over physical exertion, having to play the same video games over and over again just because you had bought the game became monotonous after a point. Today, Google Stadia, Microsoft Xbox Plus, and other platforms give you access to multiple games for a fixed monthly or annual fee.

Subscriptions have made Life Simpler

I remember when my parents would be stuck to the couch with a lottery ticket in their hand every Sunday, eagerly waiting with ears wide open as the host on the television in front of them would call out what they thought would be their lucky number. I would also see them get disappointed for the next few days until it was time to relive the whole emotion again next Sunday.

I was so glad when I introduced them to Playnow, where they could draw as many lottery tickets as they liked and drew numbers whenever they wanted, all for a small subscription fee. True, the disappointments were more frequent, but their childlike enthusiasm was worth it.

Sports subscriptions – For the Viewers and the Athletes

If you think getting a Fitpass for your workout was all there was to offer, you couldn’t be more wrong. In addition to traditional workouts, you can also get subscriptions for playing various sports like squash, badminton, football, cricket, etc. There’s more than one way to keep yourselves fit, and the subscription world is bringing all of those to you.

What about the sports enthusiasts who don’t believe in getting their hands dirty in the field, but like to watch from a distance? Hulu, Disney+, and other platforms are bringing live as well as recorded sporting events to these viewers for minimal subscription fees. You never have to miss a game again. No matter where you are, you can watch your favorite sportspersons in action, either live or at a later point in time.

Do the Leisure Subscriptions have anything in store for the kids?

If you get to enjoy your leisure activities at your will, so should the younger ones! With subscription services like The Learning Club, never did the kids have so much fun learning. With a plethora of activities that change every month, the little ones are far from bored and are always looking forward to what the next month would bring in terms of learning.

The best part about these subscription boxes for children is that it keeps your kids away from the screens while helping them stimulate their intellectual side. It gives their creativity a boost, and you’re no longer left with the hectic task of finding fun ways to engage them.

Subscription Boxes for Children

This has been especially helpful during the Covid-19 lockdown, as the children were holed up at home and bored out of their minds, with no school and friends to look forward to. Some of the other subscription-based learning platforms that benefit children are Fububox, Intellikit, Einstein box, etc. The benefits provided by them easily outweigh the cost of subscribing to them.

In Conclusion

Subscriptions have underscored sports and leisure activities. All work and no play make Jack a dull boy. The subscription business has understood well and bridged this gap.

The way forward is this. The world is not going back to the way things were, especially after the deadly pandemic. The way of life has changed. It’s more convenient than ever to enjoy your favorite sports and leisure activities at your convenience and at the place of your choice. And one surely wouldn’t want to change that.


  • Ajay Jain

    Ajay is the Director - Business Development at Magnaquest. He is looking at various domains including strategy, go-to-market, core marketing and product marketing. Ajay comes with a rich and varied experience of the semiconductor industry, education and startup consulting. He has an experience of over 16 years in both corporates and growth-stage startups. He has double Masters – MS from University of Arizona and MBA from Indian School of Business.