Optimize SVOD Revenue Through Sure’s Subscriber Management Strategies


SVODThe SVOD landscape is undergoing a significant transformation.

While once a domain of explosive growth, the market is now saturated with a multitude of streaming service providers vying for viewers' attention. This has led to a phenomenon known as "subscription fatigue," where consumers, overwhelmed by choice, are reducing their spending on streaming services.

The result? Rising churn levels and a significant impact on broadcaster revenue.

In this environment, broadcasters must prioritize two key strategies: increasing their Average Revenue Per User (ARPU) and effectively reducing subscriber churn. This is where specialized subscriber management tools like Sure come into play.

Sure: Your Comprehensive SVOD Management Solution

Sure is a robust subscriber management solution designed for the needs of OTT video platforms. It goes beyond basic subscriber management, leveraging its built-in ART (Analytics and Reporting Tool) to gather data from diverse sources and unlock hidden revenue opportunities.

Streamlining Operations for Growth

Sure understands the operational, technical, and financial challenges that broadcasters face in driving sustainable growth. It provides a suite of features that address these challenges head-on, streamlining various aspects of subscriber management:

  • Tailored Subscription Models: Offer diverse subscription options, catering to different viewer preferences and budget constraints.
  • Multi-currency and Mult-taxation Support: Manage subscriber accounts seamlessly across borders with multi-currency and multi-taxation policy implementation.
  • ARPU Boosting Strategies: Sure provides built-in tools for subscriber retention and upselling, empowering broadcasters to increase the average revenue generated per user.
  • Strategic Promotions and Incentives: Run targeted promotional campaigns and offer strategic coupons, such as free trials and flexible upgrade/downgrade options, to attract new audiences and incentivize existing subscribers.
  • Automated Reminders: Reduce involuntary churn with automated renewal notifications and expiry reminders, ensuring timely payments and uninterrupted service for your viewers.
  • Personalized Experiences: Gain valuable insights into customer behaviour through viewing and purchase history. Leverage this data to personalize content recommendations and offer tailored promotions, fostering subscriber loyalty.
  • Seamless User Experience: Sure facilitates an intuitive and user-friendly interface for viewers to effortlessly manage their accounts, further enhancing user satisfaction.
  • Global Payment Gateway Integration: Sure integrates with over 100 payment gateways, providing viewers with a wide range of secure and convenient payment options regardless of their location.
  • Performance Monitoring and Reporting: Track key performance indicators (KPIs) and access detailed financial reports through Sure’s sleek dashboard, allowing broadcasters to maintain complete control over their operations.

Enabling a Future-Proof SVOD Strategy

Sure empowers broadcasters to launch state-of-the-art OTT services quickly, all while supporting a multi-channel strategy and ensuring data integrity. Additionally, it allows for the creation of flexible pricing models, catering to diverse consumer preferences and market dynamics.

Ready to Unleash Growth?

The current SVOD landscape demands innovation and a data-driven approach. By leveraging Sure’s comprehensive subscriber management features, broadcasters can navigate the complexities of subscription fatigue and unlock significant growth potential. Schedule a demo our subject matter experts today and discover how Sure can transform your SVOD business. Together, we can navigate the changing tides of the market and ensure your OTT platform thrives in the ever-evolving world of streaming entertainment.


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