How Can B2C Companies Gain Mastery Over the Subscription Model

Subscriptions worldwide have revolutionized the realm of business on a dramatic scale. With the second wave of the pandemic and the lockdown restrictions looming over people’s lives, the golden opportunity has once again struck the chord of re-innovating.

While the Subscription based business models have become entirely familiar in industries such as E-commerce, Healthcare, Telecommunications, High-tech, Software, etc., the segment of B2C is fast catching pace.

B2C, the domain where the end-customer is in control, offers a diverse arena for business play. From big retailers to cranny startups, B2C firms are whirling to satisfy the latest customer needs. Recurring revenue brings in place recurring relationships with recurring success. It is that simple. So, let’s examine a few, rather vital kernels of subscriptions in B2C.

Forging New B2C Experiences with Subscriptions

Today, consumers are looking for personalized experiences. This means consistent, customized services, prompt delivery, real-time answers, impressive interactions, and most crucially, long-lasting value. This is precisely what renders subscriptions so amazing. Subscription models help firms charm their subscribers by extending variety, easy usage, and resilient subscription relationships.

b2c experiences

1. Let customers stay on the steering

Users need control of the products and services they buy. Ensure that the subscription billing platform that you use lets your subscribers choose how they buy, and receive specific, automated invoices. They should be able to pay through any method and access content across every device. Self-service account management allows users to work on their upgrades, add-on services, and downgrades.

2.   Look at your subscribers in a new light

Converge different consumer data sources towards a single dashboard to secure a comprehensive view of every subscriber across numerous points of contact. Size up data of their choices, communications, and transactions to generate vibrant customer profiles. This will assist you in rendering regular and exceptional customer service and promote customized content that aims at subscribers’ curiosities.

3. Be Flexible

Focus on every customer’s choices and preferences by attempting to deliver a wide range of plans and package models—design novel pricings and offerings to earn customers and nose out the competition.

4. Fabricate Integrations

Work with a subscription billing platform that can enable you to integrate with the entire billing canvas of your commerce seamlessly. These include technology partners such as CMS, CRM, ERP, and financial accounting platforms for hassle-free customer management, revenue recognition, and bookkeeping, to create lasting customer experiences at every chance.

5. Deploy a future-ready platform

While your B2C company grows and expands, your business will mature but with further complexity. Product catalog, variegated pricing plans, usage-based monetization solutions, coupons, discounts, promotions, larger transaction quantities, and the overall business expansion may push you into a corner. So, operate on a flexible and scalable recurring billing and subscription management software that can scale along with you.


Customers can make or break a company. Subscriptions are a means to create regular purchases into the very core of a customer’s relationship with a B2C business. After opting for a specific subscription plan, consumers don’t have to worry about renewing their plan or spend time shopping for the same products again every month.

In addition, subscription customers avail seamless, smooth buying experiences, delivering meaningful interactions and weeding out frustration after each buying cycle. This win-win situation creates a valuable business orbit that paves way for happier customers, stable revenue, and a more predictable cash flow profile for B2C businesses.


  • Mujammil Khan

    Mujammil has over 14 years’ experience in sales and marketing of ERP, CRM and BI services with the last 7 in broadcast and convergent media domains. He combines understanding of domestic and international markets and direct and indirect sales models with expertise in customer and partner life cycle management and key account management. His strong strategic planning and team management skills easily translate customer requirements into business solutions.