Discovering Market Dynamics Vietnam’s Pay TV subscription market has undergone a remarkable transformation, boasting 16.9 million subscribers and a revenue of 4,500 billion VND in Q2 2022—a substantial 9.5% increase from the previous year, as per Vietnam’s Ministry of Information and Communications (MIC) report. Shifting Market Dynamics The Authority of Broadcasting and Electronic Information’s latest...
The digital age of the modern day has enabled subscription-based business models to become a household name across various industries. Managing subscriptions efficiently has become crucial with the rise of online streaming services, software-as-a-service (SaaS) platforms, and e-commerce subscriptions. This is where a subscription management platform comes into play, offering businesses a centralized solution for...
Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’ While consumers spend more time than before consuming content, very little of it comes from traditional satellite or cable TVs. The reason is simple;...
In 2020, the OTT Market was worth 101.42 billion USD, and by 2026, it is predicted to reach 223.07 billion USD. OTT platforms have empowered customers in recent years by offering them a huge range of entertainment options. Gone are the days of channel- surfing, and users now can make intelligent decisions on what to...
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