Blog

Our learnings and thoughts on the business of subscription

By 2021, the B2B eCommerce industry is expected to reach more than $7 trillion. The major issue with B2B commerce processes is their colossal complexity, which inhibits producers and retailers from fully exploiting the market. It also prohibits them from developing the consumer experience at the same rate and flexibility as B2C businesses. Subscription commerce...

Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...

20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...