Blog

Our learnings and thoughts on the business of subscription
From Screens to Subscriptions: Mapping the Future of Pay TV in Bangladesh

The Pay TV landscape in Bangladesh is ready for significant growth, propelled by a combination of digitalization initiatives, increased internet penetration, and the evolution of the cables market. As we delve into the state of digital penetration in 2023, the numbers paint a compelling picture. With 66.94 million internet users and a penetration rate of...

Decoding Difficulties: Why OTT Faces Uphill Battles in Eastern Europe

The global OTT streaming giants have been making waves in various markets, transforming the way audiences consume content. However, Central and Eastern Europe (CEE) present a unique landscape where the OTT revolution faces distinctive challenges. Picture this: a culmination of diverse cultures, languages echoing through historic landscapes, and a rich blend of traditions. In the...

Pay TV Sector Growth in APAC: A Holistic Perspective

The Asia-Pacific (APAC) region has been witnessing remarkable growth in its PayTV sector, with several countries experiencing significant increases in subscribers and revenue. While China, Japan, and Hong Kong have been the traditional powerhouses in the region, this blog will focus on the growth in the rest of APAC, shedding light on the political, technological,...

Future-Proofing Your OTT Subscription Management with a Scalable Platform

In the era of digital streaming, Over-the-Top (OTT) services have turned out to be an integral part of our lives. From Netflix to Amazon Prime, Hulu to Disney+, we are surrounded by an array of OTT platforms offering endless hours of entertainment. The popularity of these services has led to a rise in competition, and...

Importance of Green Streaming for a Green World and Best Practices

The world just celebrated Earth Day and social media showed us how every organization and individual is prioritizing sustainability. Recycling, shopping vintage, composting, using public transportation, and so many more aspects are being focused on to minimize our global carbon footprint. But did you know that your streaming practices also add up to the global...

Easing the OTT Service Selection Process for Consumers

As an OTT service provider, maximizing service reach, irrespective of device type, becomes the primary concern. But with the rising number of OTT service providers, holding on to existing customers or gaining new subscribers has become challenging. Easing the OTT service selection process for consumers with an impeccable onboarding process, honest and transparent communication, and...

Truly effective business decisions are driven by insights and a deep understanding of consumer behaviour. It can be hard to draw the right inference from a huge gamut of analytic data. So, to make your life easier, we’ve put together a list of 7 subscription metrics that you must always keep an eye on. These...

There was a time when you had to go to a different service provider for every service – voice, data, broadband, TV contracts, telephone fixed line, and video. It was a tedious task for a business that dealt in all these services managing various vendors. But today, with converged services, they need to only manage a...

For every organization, subscription-based business models have shown a lot of promise compared to traditional revenue-based business models over time. Due to its benefits, subscription is becoming popular among many merchants, particularly in the eCommerce industry. Customers will be more devoted to merchants who provide subscription services on the internet in 2021 and forthcoming years....