Blog

Our learnings and thoughts on the business of subscription

Across the globe, customers are fast moving to subscription models for all things of regular use. From their entertainment to personal hygiene products, grocery supplies, to essential reading, ownership no longer has the same value it once did.   That is because, for one, subscriptions are fast being more sustainable alternatives to ownership, and two,...

We all surely remember the days sans constant news updates; life was calm for the most part. Like it or not, this isn’t the reality anymore. The age of information overload or explosion of information is here, and we do see how it is bombarding each of us. With a global pandemic ramming its way...

One can never pass a final afterword in matters digital. Consequently, the smartest B2C subscription business model is always just around the corner. But we can agree on what accounts for the smartness factor. In the B2C context, it is the customer who rules, and everything else should revolve around her every whim and fancy....

A Digital Commerce report by report by Gartner also forecasts that by 2023“75% of organizations selling direct to consumers will offer subscription services.” It is an undeniable fact that subscription services are on the rise. Due to the pandemic, the world has been stuck at home and has been spending money on digital products and services...

Since the last decade, if not longer, we’ve been hearing how traditional print media is obsolete and will soon be done. Now in a post-COVID world, this question becomes even more pertinent. Will print media manage to survive what has been possibly the worst year and a half for almost all businesses? We think that...

Among all the things reimagined in a post-pandemic world, nothing has been as effective as recruitment. At a time when businesses laid off more than they hired, hiring portals faced a challenge like never before. Human Resources experts have had to rethink the way they analysed and conducted candidate evaluations. In a candidate-driven high-value job...