MediaMelon, the global leader in video streaming analytics, and Magnaquest, a market leader in subscription management, are thrilled to announce their partnership to empower OTT platforms and streaming companies. Together, the two companies aim to enhance the streaming ecosystem by focusing on churn reduction, higher engagement, improved Net Promoter Scores (NPS), and seamless streaming experiences. 

This collaboration integrates Magnaquest’s robust subscription management capabilities with MediaMelon’s cutting-edge analytics solutions to deliver unparalleled value to OTT businesses and their viewers. By joining forces, MediaMelon and Magnaquest offer streaming platforms the tools to better understand their audiences, improve operational efficiencies, and maximize revenue opportunities. 

A Partnership Built on Innovation 

Magnaquest is renowned for its state-of-the-art subscription lifecycle management platform, Sure, which simplifies billing, retention, and churn management for OTT platforms worldwide. MediaMelon, through its SmartSight™ platform, provides advanced QOE analytics to optimize viewer experiences, reduce errors, and enhance content performance. 

This partnership bridges the gap between subscription management and streaming analytics, addressing key challenges in the OTT industry: 

1. Seamless Subscription and Billing: Simplify subscriber onboarding, billing, and revenue management with Magnaquest’s scalable solutions. 
2. Error-Free Streaming: Deliver uninterrupted streaming with MediaMelon’s real-time QoE and QoS monitoring.
3. Enhanced Audience Engagement: Use actionable insights to offer personalized experiences that drive viewer loyalty and reduce churn. 
4. Maximized Advertising Revenue: Leverage data-driven tools to balance subscription and ad revenue while creating new monetization opportunities. 
5. Optimized conversions and churn control: Optimize the free-to-paid conversion by gaining insights into audience behavior and finding out the least-performing user flows.

Kumar Subramanian, CEO of MediaMelon shared, “Our collaboration with Magnaquest represents a critical step forward for the OTT industry. By combining our strengths, we’re not just solving technical challenges but empowering streaming platforms to truly understand their viewers and deliver a superior streaming experience. Together, we’re enabling OTT platforms to unlock new revenue streams, monetize their first-part data, and achieve long-term growth.” 

Vijay Debbad, CEO of Magnaquest added, “In the fast-evolving OTT landscape, this partnership with MediaMelon allows us to bring unparalleled value to our customers. Integrating our subscription management expertise with MediaMelon’s data analytics capabilities ensures that streaming platforms can efficiently monetize their offerings while delivering world-class user experiences. This partnership aligns perfectly with Magnaquest’s mission to simplify and scale subscription businesses globally.” 

Key Benefits of the Partnership 

Churn Reduction: Proactively identify and address churn drivers with rich insights into viewer behavior and engagement patterns. Improved NPS and Retention: Deliver personalized experiences that increase satisfaction and foster loyalty. Effortless Subscription Management: Enable dynamic billing models such as SVOD, TVOD, and hybrid options for maximum flexibility. 

Actionable Analytics: Leverage real-time dashboards and predictive tools for smarter decision-making across content, audience, and monetization strategies. 

Scalable and Future-Ready: Ensure seamless growth with scalable solutions that adapt to emerging industry trends. 

About MediaMelon 

MediaMelon is a leading QoE and QoS analytics platform designed to empower OTT platforms, broadcasters, and media companies with actionable insights into streaming performance, advertising metrics, and subscriber behavior. Through its SmartSight™ platform, MediaMelon helps companies boost viewer engagement, reduce churn, and maximize ad revenue. 

About Magnaquest 

Magnaquest is a global pioneer in subscription lifecycle management and recurring revenue solutions. Its flagship platform, Sure, empowers OTT and PayTV platforms to simplify billing, enhance customer retention, and optimize revenue streams. Magnaquest serves clients across 40+ countries, including leading global enterprises in media and entertainment. 

For further information, please contact: 

Magnaquest: sales@magnaquest.com 

MediaMelon: sales@mediamelon.com