20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...
OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...
In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended. The OTT video business is booming with...
The entertainment industry has been affected by the rise of over-the-top (OTT) services. It makes watching movies more easy, accessible, and economical for a larger range of people. Anyone with a smartphone and access to the internet can watch a movie from anywhere on the globe. Although OTT will not completely replace movie theatres, it...
Every company understands that billing consumers is a crucial component, and it must be precise and efficient. When offering subscriptions to companies, however, almost everything else related to invoicing is considerably different. Hence, prior to developing your subscription commerce go-to-market strategy, you should familiarize yourself with the criteria for the billing system you will need...
